El nombre del candidato, su ámbito profesional y la línea de contacto aparecen en un membrete con aspecto de cabecera en la parte superior de la página, de modo que se leen como un encabezado y no como una línea de texto. Debajo, el documento vuelve a la carta comercial convencional: fecha, bloque del destinatario, asunto con referencia del puesto, saludo, cuatro párrafos argumentativos y espacio para la firma. En el centro de la carta hay tres huecos con viñetas para logros, que son el lugar donde incluir resultados medibles: ciclos de cierre acortados, equipos dirigidos, funciones creadas. Cada variable está marcada con corchetes, y la segunda página que acompaña al documento explica, punto por punto, cómo sustituirlas sin dejar rastro de un envío masivo. El tipo de letra es Trebuchet MS en todo el documento, lo que mantiene legible el texto principal a once puntos. El archivo es un .docx sencillo, sin macros, sin controles de contenido y sin dependencias externas, por lo que se abre y se reajusta en cualquier procesador de texto moderno. Está pensado para A4 en orientación vertical y cabe en una sola hoja impresa. La página de instrucciones está concebida para desecharse una vez adaptada la carta.
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